Case studies
Beauty & Skincare
D2C skincare launch
A new skincare line needed awareness and first-time trials at launch — fast, and with proof it worked.
15
Creators
48
Content pieces
1.2M
Reach
6.1%
Engagement
4.8K
Trials driven
4.3×
Blended ROI
Performance
Reach over the campaign window
Goal
Increase brand awareness and drive first-time product trials in 6 weeks.
Campaign timeline
Discovery
Shortlisted verified beauty creators by audience fit.
Content
Reviews and routine tutorials, briefed and approved.
Publishing
Staggered go-live across 6 weeks.
Reporting
Weekly performance + trial attribution.
Creators
3 featured
Skincare creator
Skincare · Instagram · Reels
Beauty creator
Beauty · Instagram · Reels
Wellness creator
Lifestyle · Instagram · Reels
Lessons learned
- Audience fit beat follower count on trial conversion.
- Tutorials outperformed straight reviews for this category.
- Staggered publishing kept engagement high across the window.
Illustrative example with sample outcomes.