Case studies
Technology
Product launch buzz
A consumer-tech brand needed authentic reviews and pre-launch demand.
18
Creators
54
Content pieces
1.6M
Reach
5.3%
Engagement
9.2K
Waitlist
3.9×
Blended ROI
Performance
Reach over the campaign window
Goal
Generate authentic reviews and strong pre-launch awareness.
Campaign timeline
Discovery
Selected tech creators with engaged audiences.
Content
Unboxings and honest reviews.
Publishing
Synced to the pre-order window.
Reporting
Waitlist and sentiment tracking.
Creators
2 featured
Tech creator
Technology · YouTube · Long-form
Gaming creator
Gaming · YouTube · Streams
Lessons learned
- Honest reviews built more trust than scripted spots.
- Mid-tier creators drove the best cost-per-signup.
- Pre-order sync converted awareness into waitlist fast.
Illustrative example with sample outcomes.